Case Study / Trash Bag Supplier
106% Increase in Revenue
PlasticPlace sells trash bags. Lots of trash bags. They try to go unnoticed by their customers by providing a quality product in a timely manner...because at the end of the day they want bags to be the least of a company's worries.
PlasticPlace struggled to increase revenue and profit from Google Shopping Campaigns. Because their products fit into one main category (Trash Bags), there didn't seem to be a need to create a campaign structure that highlighted the nuances of each product. This limited exposure (and revenue) of items that could bring in more revenue, and more of the types of customers that PlasticPlace loves.
On the surface level this seemed like best practice, though it was identified that these top performers were the only products receiving impressions.
Catch Marketing Services was brought in and tasked with helping optimize Plastic Place's campaigns. Their current campaigns were broken down by product performance with top performers be grouped together with increased bid. On the surface level this seemed like best practice, though it was identified that these top performers were the only products receiving impressions. Also, PlasticPlace had little control over what products customers saw. New campaigns were created, categorizing bags by size/intent. This allowed PlasticPlace to force more exposure for products that could help the company's revenue grow.
After instituting these changes, PlasticPlace saw revenue from Google Shopping increase 106%Year-Over-Year. Now that's money in the bag.